Think about the last few fundraisers that you’ve gone to. Bake sale? Raffles? Benefit concert?
The traditional methods of fundraising are tried and true. They are familiar, people know how to participate in them and have expectations that are easily fulfilled. They are also relatively predictable in terms of the amount of money able to be generated. They all have their own weaknesses as well:
- Bake Sale? A lot of effort and little payoff (total funds generated typically not substantial).
- Raffles? Most people losing their money with nothing in return. Also relatively insignificant fund generation.
- Benefit Concert? Tough to coordinate. High marketing challenge.
In addition, all of these generate a feeling of obligation. How often have you been to a bake sale or a raffle and simply participated because you felt an obligation, or you wanted to help the organization but didn’t really care about the raffle or baked goods. You might as well have just donated your money.
Not to say that these aren’t all great ways of raising funds. There is a reason that they have been around for so many years.
But I want to talk about a new type of fundraiser. A fundraiser where everyone has a good time, organization effort is low, funds generated are significant, and the people who are helping the organization leave with more money than they came with. I know this sounds a bit too good to be true, but it isn’t. These are the real benefits of having a Gold Party Fundraiser.
A Gold Party Fundraiser can be a stand-alone event (see the example of Mary’s party for the Wounded Warriors in a past post), or it can be effectively complemented with a second fundraiser event (examples include St. Catherine’s of Bologna and Peter Cooper School in New Jersey who complemented their Tricky Tray and Bazaar events respectively with Gold Parties).
Here are the benefits of a Gold Party Fundraiser:
- Significant fund generation- Gold Party fundraisers typically generate anywhere from $1,000 to $5,000 for the cause, depending on the number of attendees. A fair estimate is $100 per person that decides to sell their old and unwanted gold, silver, and platinum
- Minimal setup time and effort- Send out invites and follow up with some phone calls to maximize the attendance. That’s about it. All the rest we take care of.
- No feeling of obligation- With a gold party fundraiser you are not asking people to donate money, buy anything, or give up their money in any way. In fact, it is quite the opposite. In a Gold Party fundraiser the individuals are selling their old and unwanted gold, silver or platinum and are getting the full payment for those goods. As an organization we donate an agreed upon percentage of all purchases to the participating organization. Therefore people get to participate in the event and donate to the cause without having to spend any money whatsoever.
I have been intending to write this entry for some time, as fundraisers have been one of the biggest elements of growth in our organization. Because of this, we have embedded charity into the lifeblood of who we are. Not only are we helping organizations by supporting their fundraising efforts, but we are doing our
own internal fundraising as well as a way of developing our
Gold Rep community and sense of teamwork.
If this sounds interesting to you,
contact us. We are more than happy to help you with your fundraiser, including all planning activities and organizational sell in (we can model out likely proceeds for you and provide past references to bring to the head of your organization or event coordinator).
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